Designing experiences that connect people & brands

McDonald's
Learn more

Featured Work

Rooted in strategy.
Driven by clarity.
Designed for people.

  • I create intuitive, accessible digital experiences—whether it’s a checkout flow, responsive website, or scalable design system.

    • End-to-end product flows

    • E-commerce experiences

    • Responsive, accessible design systems

    • Scalable UI components

  • I uncover insights through research and usability testing to show what’s working, what’s not, and how to improve.

    • Usability testing

    • Heuristic & accessibility audits

    • Competitive & comparative analysis

    • Actionable reports with prioritized recommendations

  • I shape memorable, cohesive identities that connect with your audience across digital and physical touchpoints.

    • Logo design & illustration

    • Brand style guides

    • Packaging & label design

    • Website design

    • Cohesive digital + print assets

What’s new

Coming soon!

McDonald’s Web Ordering | Checkout

I redesigned the checkout experience for McDonald's web ordering platform, streamlining a high-stakes flow where drop-off is costly and clarity is everything.

Coming soon!

McDonald’s Web Ordering | Integrated Delivery

End-to-end UX for McDonald's integrated delivery flow — connecting web ordering with third-party fulfillment without the seams showing.

Run and Gun Performance logo

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January 2026

A logo for a performance brand that needed to feel fast and purposeful — built for athletes, designed to move.

April 2025

Tinytots Secret Sauce brand identity, packaging and site

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Full brand system for a kids' pasta sauce — logo, packaging, character illustrations, and Shopify site — designed to earn parent trust and kid excitement in equal measure.

March 2025

Simulating fluid design in Figma: a practical guide

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Figma's variables and modes finally make fluid, screen-adaptive layouts possible in your design files — this guide walks you through building one using Utopia's tools.