Designing experiences that connect people & brands
Expertise
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I create intuitive, accessible digital experiences—whether it’s a checkout flow, responsive website, or scalable design system.
End-to-end product flows
E-commerce experiences
Responsive, accessible design systems
Scalable UI components
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I uncover insights through research and usability testing to show what’s working, what’s not, and how to improve.
Usability testing
Heuristic & accessibility audits
Competitive & comparative analysis
Actionable reports with prioritized recommendations
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I shape memorable, cohesive identities that connect with your audience across digital and physical touchpoints.
Logo design & illustration
Brand style guides
Packaging & label design
Website design
Cohesive digital + print assets
What’s new
Coming soon!McDonald’s Web Ordering | Checkout
I redesigned the checkout experience for McDonald's web ordering platform, streamlining a high-stakes flow where drop-off is costly and clarity is everything.
Coming soon!McDonald’s Web Ordering | Integrated Delivery
End-to-end UX for McDonald's integrated delivery flow — connecting web ordering with third-party fulfillment without the seams showing.
Run and Gun Performance logo
January 2026A logo for a performance brand that needed to feel fast and purposeful — built for athletes, designed to move.
April 2025Tinytots Secret Sauce brand identity, packaging and site
Full brand system for a kids' pasta sauce — logo, packaging, character illustrations, and Shopify site — designed to earn parent trust and kid excitement in equal measure.
March 2025Simulating fluid design in Figma: a practical guide
Figma's variables and modes finally make fluid, screen-adaptive layouts possible in your design files — this guide walks you through building one using Utopia's tools.